Posts Tagged ‘Resorts’

Brazil branded hotels just 12% of market, rapidly expanding

Posted by Pioneer Land Group in Resorts.

New recently released from Bloomberg, Brazil’s hotel business is currently led by independent owners, with just 12% of the country’s hotels affiliated with an international or national brand, according to Gregory Rumpel, executive vice president at Jones Lang LaSalle Hotels.

Now the situation is changing, with foreign travelers and hotel operators alike, gaining more and more interest in the country. Brazil’s overall ranking amongst South American travel destinations rose to third this summer, behind Colombia and Peru.

Around 124 hotel building projects are underway, most of which are affiliated with a hotel brand, according to the LaSalle Hotels report released today. “We’ll start to see more larger-scale, 150-rooms-plus, hotels that will be mostly run by large international brands,” Rumpel said. “The number of rooms in Brazil in the next five years will be evenly split between international brands and local independents.”

Accor, the French company that is the largest international operator in Brazil, runs 133 hotels with 22,510 rooms in the country, according to the LaSalle report. Intercontinental Hotels Group Plc, based in Windsor, England, has five hotels with 2,006 rooms and Bethesda, Maryland-based Marriott oversees three hotels with 804 rooms.

Hilton Hotels Corp also manages two hotels with 846 rooms in the country and has a third under construction. “Hilton has plans to continue growing in Brazil, and is evaluating several markets at this time,” according to Karla Visconti a company spokesperson.

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Brazil Hotels rates increase 5.5% first half 2009!

Posted by Pioneer Land Group in Resorts.

Average Daily Rates in Brazil hotels increased by 5.5% in the first half of 2009 according to Smith Travel Research, up 17% since mid 2006. Rates also have climbed a staggering 12% in Rio de Janeiro and occupancy levels in the alluring beach destination increased 5.6%.

Brazilian hotels hit a record year of revenue per available room RevPAR during 2008, according to Jones Lang LaSalle Hotels’ annual research study “Lodging in Numbers”. The firms one-of-a-kind report provides a details performance analysis of more than 300 Brazilian hotels, condo hotels and resorts. “Over the past four years, Brazilian RevPAR growth averaged 9% annually, outstripping the country’s GDP growth” said Ricardo Mader executive VP for Jones Lang LaSalle Hotels in Sao Paulo. “If the current growth estimates of the Brazilian economy for the second half of 2009 are achieved, RevPAR is set to record positive growth during the year” said Manuela Gorni, senior VP for Jones Lang LaSalle Hotels.

Approximately 87% of hotels in Brazil are unaffiliated with any major international or domestic brand, however the proportion of branded hotels is on the rise as the market continues to be sought after by upper class Brazilian and foreign visitors.

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Natal Ocean Club Resort & Spa first luxury resort in Brazil to earn Preferred Status

Posted by Pioneer Land Group in Resorts.

Natal Ocean Club Resort & Spa has become the first luxury resort in Brazil to be included in the prestigious portfolio of Preferred Hotels & Resorts.

Preferred Hotels & Resorts is the ultimate luxury collection, featuring 185 exceptional hotels and resorts in the most desirable locations around the world. The hotels must achieve Preferred Hotels’ award-winning Standards of Excellence™, an extensive quality assurance program that has been honored with the “Best Practices Champion Award” by Cornell University. For more than 40 years, the brand’s legendary commitment to quality has ensured an unparalleled guest experience, from the very best amenities to superb service. Preferred Hotels is proud to be a global leader in the hospitality industry, delivering high-performance sales, marketing and technology solutions to hotels and resorts in over 75 countries. www.PreferredHotels.com

“Earning Preferred rating is a fine accomplishment by the owners, managers and staff of Natal Ocean Club. Preferred Hotels & Resorts will reach the discerning travelers that have a preference for individualized experiences, for anticipatory service, for sophisticated style – for Preferred Hotels & Resorts.  Our team is dedicated and equipped to deliver the finest resort, amenities, and most memorable experience for guests from all parts of the world,” commented John Sears (john.sears@nataloceanclub.com), general manager of Natal Ocean Club Resort & Spa. For additional information call +1-480-221-7846 or visit www.NatalOceanClub.com.

Full announcement on Hotel Interactive.

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Branded hotels are leading asset class investment in Brazil

Posted by Pioneer Land Group in Real Estate.

Hotels are among the leading asset class for investment in Brazil according to Jones Lang LaSalle hotel research team. Brazil’s economy, while exposed to the global financial crisis, is forecast to suffer less and for a shorter duration than the worlds mature economies.

Devaluation of the Brazil Real since Sept 08 has prompted a favourable dichotomy for Brazilian hotels: its more expensive for Brazilians to travel abroad, while less expensive for incoming foreigners. Brazil has a very favourable medium to long-term outlook for hotel fundamentals with over 50% of households being middle class, and upper class now accounting for 16% of households.

Currently only 12% of hotels in Brazil are affiliated with international brands, however that is changing with the realisation of this enormous market gap. “Branded hotels present the most viable investment opportunity in Brazil due to the strong domestic market” said Clay Dickinson, executive VP for Jones Lang LaSalle Hotels. Full story at Hotel Interactive.

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