As mentioned in the Financial Times this week, the Italian luxury yacht builder Ferretti is turning to the new super rich of Brazil to increase sales by up to 15 per cent annually during the next three to four years.
The CEO of Ferretti told the FT that due to Brazil’s love for yachting, the hundreds of harbours and yachting clubs, its 7400km of stunning coastline and the year round warm weather, Brazil was a natural market to focus on. With Brazil’s rapidly growing economy the yachts are now more affordable to Brazilians then traditional markets.
According to Dasein Executive headhunters, chief executives and directors in Sao Paulo earnt more than in London and New York last year.
